Korean cosmetics: why number 1 in the world

Ever since Korean cosmetics invaded Western markets with their blast of innovation and miracles, everyone has been wondering why its success is so overwhelming, and especially if the trend continues.

Cultural component

For Korean society, a good presentation and a particularly well-groomed face are paramount. 67% of the population is willing to resort to plastic surgery to achieve a better professional career or marriage. The pressure, in particular on young people, is very great, and therefore, it strongly stimulates the cosmetics industry.

In terms of volume, the Korean domestic market is among the top ten in the world, which is an exceptional result considering that the country has only 50 million inhabitants.

Women in this country are the most intense consumers of Korean cosmetics compared to the rest of the world's population: on average, they use 27 products a month, compared to 4-5 products for a Western woman.

With the sheer volume of cosmetics available, brands have to compete fiercely and only the most effective products win the market.

Technological component in Korean cosmetics

Basically, there are two reasons: the political and social creation of an extremely favorable business environment and the huge investment in technology. Do you think the World Bank's Ease of Doing Business Index is between 1 and 190: Korea has an index of 4, the United States is 6, Japan is 34, and Italy is 58. In addition, South Korea spends most of its GDP on research and development more than the United States and Japan, two world leaders in innovation in terms of research and development intensity.

The cosmetics industry has developed through the use of the latest technology at competitive prices and has adopted a nationwide success formula by investing heavily in innovation.

It is no coincidence that all the most important beauty novelties - from fabric masks to pillows - are made in Korea.

Korean women are the most active consumers of cosmetics in the world, as well as the most demanding ones.

Eastern approach

The Western world is very much about standards and in the end all products look the same.

Unusual ingredients such as snail slime are widely used in the Korean industry.

Traditional medicine

South Korea shares traditional medicine traditions with the Asian world.

For centuries, people have treated themselves with formulations made from flowers and plants, and the ability to heal traditional doctors is not only a legend, but a science.

Korea has made a fundamental contribution to the development of traditional medicine, which we identify with traditional Chinese medicine, but in fact it is a broader field that is an important 25-volume treatise on medicine, written by a physician in the mid-16th century and forming the basis of traditional medicine. It contains concepts and drugs that will only enter Western medicine in the twentieth century.

A characteristic feature of Korean cosmetics is that the formula, consisting of a combination of active ingredients, not only to obtain beneficial effects on the skin, but in general for the well-being of the whole body, relying on a holistic vision of beauty and health.

K-beauty formulas are very complex, they include many ingredients, quantities are dosed in a special way for visible results. In particular, a lot of attention is paid to the aspects of aromatherapy, textures and colors. Pink, green, blue and yellow cosmetics in the form of ampoules - all this together creates pleasant and effective treatments.

Design and fashionable approach of Korean cosmetics

Another bonus from Korean cosmetics is design.

Products must not only be effective but also beautiful, and all brands are investing in innovative packaging that is increasingly sustainable in line with the latest trends.

Fastness approach: cosmetics often change packaging and formulation, the line never stays the same on the shelf for over a year, and the rotation is overwhelming. Consumers are not attached to a product for life, Korean women always ask for the best, and there is no such thing as using the same cream for years. This suggests a radically different approach to business that represents further innovation in Korean cosmetics.

Always one step ahead

Culture, tradition, technology, design and nature are constantly mixed and refined to create all the new perfect recipes that satisfy the insatiable hunger for novelty.

This is why Korean cosmetics are ranked first in the world, and why they are destined to remain so for a long time.

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